Luxurious retailer Harrods is extending its magnificence recycling scheme to all its UK H Magnificence shops following a profitable trial final yr.
The model’s MyBeauty Recycle & Reward programme is now extending the pilot scheme from its Milton Keynes retailer to incorporate Bristol, Edinburgh, Gateshead and Lakeside.
Merchandise together with compacts, lipsticks and mascaras may be recycled as a part of the programme, alongside skincare and shampoo bottles, lotion pumps, and miniature journey objects.
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Prospects can deposit objects in specifically designed bins close to the tills, then acquire rewards by way of the MyBeauty loyalty scheme. Prospects returning 5 or extra eligible used objects will then obtain 500 bonus MyBeauty rewards factors.
Mia Collins, director of magnificence shopping for at Harrods, mentioned: “Launching the recycling scheme’s second section on a wider scale stands as a pinnacle for Harrods and H magnificence, emphasising our dedication to sustainable practices.
“The scheme resonates with our clients who’re obsessed with embracing a extra eco-conscious life-style.”
Harrods mentioned it would proceed to work with cosmetics waste processing innovator MYGroup for the prolonged programme. Gadgets deposited through the scheme might be collected and recycled at MYGroup’s devoted UK-based facility in Hull, East Yorkshire.
Steve Carrie, group director, MYGroup, pointed to The British Magnificence Council knowledge that exposed solely 9% of beauty packaging is recycled by way of typical family waste channels, main the overwhelming majority to finish up in landfills.
