Whereas the dialog round ladies’s empowerment has progressed in recent times, prompting wider acceptance round behaviours and expectations, the identical can’t be mentioned for males. That is one thing that has held male shoppers again from higher adoption of magnificence.
For probably the most half, world magnificence gross sales are being pushed by ladies, and it’s nonetheless a wrestle to persuade the typical man to make use of day by day skincare. However, the tide could also be beginning to flip, with new stars akin to Timothée Chalamet and Harry Kinds reflecting a brand new look and perspective.
Because the mainstream notion of masculinity evolves, French magnificence model Horace needs to liberate males relating to magnificence. On this episode of Vogue Enterprise’s Magnificence Radar podcast, Horace co-founder Marc Briant-Terlet shares how he plans to do exactly that.
This eight-part sequence will characteristic visitors akin to Dolce & Gabbana Magnificence CEO Gianluca Toniolo, Glow Recipe co-founders Sarah Lee and Christine Chang and Magnificence United’s Moj Mahdara.
Subscribe to Vogue Enterprise’s Magnificence Radar podcast on Spotify and Apple Podcasts.
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