Magnificence model Laneige introduced on Friday the appointment of Sydney Sweeney as its new international ambassador, extending the actress’s present partnership with the South Korean model as U.S. ambassador.
Below the brand new deal, Sweeney, who has been signed to Laneige U.S. as its model ambassador for the previous 18 months will star in a sequence of latest skincare campaigns for the Okay-beauty model. The worldwide partnership is now prolonged to cowl round 40 nations all around the world, in accordance with a press launch.
In recent times, Sweeney has risen to super-stardom as a lead actress in a number of initiatives together with Euphoria, White Lotus, and extra just lately, Anybody However You.
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Her signing with Laneige U.S. in spring 2022 has ends in social media progress for the model, in accordance with Laneige.
“Because the first announcement of Sydney as our U.S. ambassador in spring 2022, we skilled a direct 227% surge in Tiktok followers and 53% progress in Instagram followers. One behind the scenes video of Sydney on a Laneige manufacturing set went viral 3 times over, accumulating 72 million views throughout TikTok, Instagram and Youtube. That is the kind of affect and attain Sydney has,” mentioned Julien Bouzitat, model common supervisor for Laneige U.S.
”Over the previous few years, we have now seen Sydney remodel into a world celebrity on the forefront of the cultural zeitgeist. Because the starting of our partnership, Sydney and Laneige skilled an identical international acceleration as she cemented her standing as some of the promising actresses in Hollywood, whereas Laneige continued to interrupt data for its viral Lip Sleeping Masks and barrier-boosting skincare, sweeping each award possible from Attract’s Better of Magnificence to Amazon’s Buyer Obsession Award. We had been additionally topped the #1 Lip Remedy Model In The U.S. which is an astounding achievement for the model. It has been an extremely rewarding trajectory for each events and we’re wanting ahead to reaching an excellent broader viewers worldwide with Sydney as our new international model ambassador.”
By the expanded partnership to all main markets, Laneige is seeking to acquire extra international mass consciousness on its barrier-boosting skincare portfolio together with Lip Sleeping Masks, Lip Glowy Balm, Water Financial institution Cream Moisturizer, Cream Pores and skin Toner & Moisturizer, Water Sleeping Masks, in addition to the model’s new improvements in 2024.
Sweeney will first seem in January for a marketing campaign supporting the renovation of the best-selling Water Financial institution Blue Hyaluronic Moisturizer.
“I could not be extra excited to announce my prolonged partnership with Laneige as their first-ever international ambassador,” mentioned Sweeney.
“It began very organically after discovering the best possible skincare routine with Laneige merchandise after years of trial and error. After creating so many enjoyable reminiscences on a number of campaigns collectively, I am wanting ahead to our continued collaboration. There are some phenomenal improvements on the best way for this spring that can make Laneige’s experience in sleep care shine by way of, and I am thrilled to share this subsequent technology of in a single day masks with the remainder of the world.”
