True Faith introduced on Monday a brand new footwear licensing settlement with New York-based wholesale distribution firm Orly Company.
The partnership will launch with a complete footwear assortment catering to males, girls, and children within the fall of 2024.
The footwear assortment will embody a variety of types and designs, with costs starting from $55 to $200. True Faith’s personal shops and web site will function major retail channels, whereas the gathering can even be accessible at main retailers in each the U.S. and Canada.
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“As we proceed to broaden our way of life portfolio, we’re happy to enter into a brand new footwear partnership,” stated Michael Buckley, chief government officer, True Faith.
“Orly, our new licensee, takes a customer-first strategy to every thing they do, which is in alignment with how we run our enterprise. We look ahead to with the ability to present full head-to-toe appears to our shoppers due to this distinctive class extension for the model.”
Orly focuses on classes corresponding to footwear, socks, and housewares, and has a powerful presence throughout North American markets, together with Canada, in addition to Puerto Rico, and the UK. Orly operates two devoted sourcing workplaces in China and a full in-house design and gross sales staff in New York Metropolis.
“Partnering with True Faith marks an exhilarating new chapter for us at Orly Company,” added Ruby Antebi, head of technique and enterprise growth. “True Faith’s iconic model merges seamlessly with our imaginative and prescient of innovation in footwear for males, girls, and children. This collaboration is not nearly creating merchandise; it is about redefining what’s attainable in trend, making elite model accessible to all.”
