Eco pioneer The Physique Store has scaled new environmental heights, turning into the primary magnificence model globally to have 100% of its product formulations licensed by The Vegan Society.
Throughout all its skincare, bodycare, haircare, make-up and perfume, the certification comes after The Physique Store achieved the formidable goal it set itself in 2021 when 60% of its merchandise carried the Vegan Society trademark.
The retailer famous the certification course of “is extraordinarily thorough”, with a meticulous evaluation of each provider and producer of uncooked supplies throughout the product catalogue. This meant over 4,000 elements needed to be validated for over 1,000 merchandise to hold the stamp.
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Importantly, The Physique Store mentioned its new standing “additionally responds to rising buyer calls for”, noting the vegan cosmetics trade is predicted to develop with 6.31% compound annual progress fee between 2023-28 and attain $24 billion by 20281.
With over one in 10 younger individuals saying that ‘vegan’ is a vital issue of their well being and wonder buy decisions2, “this transfer from The Physique Store responds to rising buyer calls for”, the retailer mentioned.
CEO Ian Bickley added: “We all know that vegan magnificence issues to hundreds of thousands of individuals around the globe, and we have labored tirelessly to attain this large milestone. We had been the primary magnificence firm to combat in opposition to animal testing in cosmetics. We had been the primary main world magnificence model to make use of cruelty-free musk in our fragrances. We’ve got now achieved one other world first.”
Director of Enterprise Growth at The Vegan Society, Chantelle Adkins, additionally mentioned: “This has been an enormous venture for them and showcases their dedication and dedication to vegan magnificence. We hope that this vital step units a worldwide customary for different magnificence manufacturers to comply with and evokes additional change to scale back animal use and exploitation throughout the trade.”
An accompanying advertising marketing campaign will “playfully lean into a typical response” when anybody mentions the V-word — the eyeroll.
