Brownie’s suggestion of vibrant style got to document degrees for its 2023-2024 , which ends this coming February. Throughout this duration, its gross sales will certainly total up to about 91 million euros (concerning 99 million bucks), standing for a 35% boost, according to details acquired by the paper Expansión.
In 2023, the Barcelona-based brand name, mixing ageless fundamentals and stylish items, ushered in 21 brand-new factors of sale: “4 shops in Spanish shopping mall and one in France, 6 edges in El Corte Inglés, and 10 franchised areas beyond Europe,” as highlighted by Expansión.
This slower rate of shop openings, contrasted to its enthusiastic growth method from the previous year, will certainly proceed in 2024, with brand-new exclusive shop launches specifically in Spain and Portugal, which will certainly strengthen its brand name placing. For the remainder, Brownie looks for to just recondition or move existing electrical outlets throughout this year.
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Nevertheless, when it concerns franchise business, the brand name intends to keep its energy in Mexico, its biggest market in Latin America, by opening up 8 brand-new shops, along with its existing 31. Moreover, it will certainly make its launching in Colombia in May and in September, Brownie will certainly venture right into Uruguay, especially the seaside city of Punta del Este.
The business jobs to go beyond the 2.87 million euros in gross operating earnings accomplished throughout its 2022/2023 .
The appeal of the Barcelona-based brand name has actually led it to take care of both exclusive and franchised shops in numerous areas past its indigenous Spain, consisting of Portugal, France, Mexico, Chile, Andorra, and Israel. Along with El Corte Inglés, it likewise has edges in the French chain store Printemps. In overall, its network of factors of sale incorporates 116 areas.
The brand name was established in Barcelona in 2006 by the partners Juan Morera and Mercedes Ortega, with the purpose of supplying fresh, practical items that bring joy to those that use them. Presently, the business uses over 450 people.
