In a declaration resolved to the economic markets, Brazilian cosmetics team Natura & & Co., proprietor people cosmetics brand name Avon, has actually revealed that Angela Cretu will certainly tip down from the message of chief executive officer of Avon on January 1, 2024. She will certainly be changed by Kristof Neirynck, the existing international principal marketing policeman and handling supervisor Western Europe of Avon, which was gotten by Natura & & Co. at the end of 2019.
” Under Angela’s management, Avon launched an effective turn-around method, simplifying its operating design and drastically streamlining its profile. As Chief Executive Officer, Angela Cretu has actually relaunched Avon’s company,” claimed Natura & & Co. in a news release.
Cretu, that has actually been with Avon for 25 years, and was designated chief executive officer in January 2020, will certainly maintain a consultatory duty. Prior to signing up with Avon in 2022, Neirynck was primary advertising and marketing policeman at Walgreens Boots Partnership, significantly accountable of the retail team’s appeal and health brand names. He additionally operated at Procter & & Wager for 13 years.
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” Kristof, a visionary leader, masters company turn-arounds and driving step-change development. As international principal marketing policeman for Avon for the previous 2 years, he drove a total brand name relaunch and attained substantial gross margin renovation,” claimed Natura & & Co., including that Alessandro Carlucci, the previous chief executive officer of Natura Cosméticos, will certainly be rejoining the team as elderly consultant to Avon.
This elderly exec reshuffle is occurring while Natura&& Co., whose company was influenced by the pandemic, has actually liquidated 2 of its brand names: Aesop was gotten by L’Oréal, and The Body Store was lately obtained by the Aurelius Team mutual fund.
