Home Marketing Strategies What buyers need from magnificence manufacturers in 2024

What buyers need from magnificence manufacturers in 2024

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Unilever and Shiseido went purchasing throughout the holidays, snapping up the haircare model K18 and skincare label Dr Dennis Gross, respectively — beating out rival teams and personal fairness companies within the course of. The offers closed a slower 12 months of M&A in magnificence, hampered by rising rates of interest, geopolitical instability and issues of a doable recession. Additionally they additional proved that the most well liked acquisition targets are manufacturers with distinctive merchandise and a powerful stability sheet.

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