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Annie Jackson is again on the helm of Credo, the US specialist magnificence retailer with a concentrate on protected substances, which she co-founded in 2015 with late entrepreneur Shashi Batra. Prime of her precedence listing? Deviating Credo and its manufacturers from the time period “clear”: what has grow to be a straightforward advertising and marketing catch-all for a lot of firms, however in actuality, nonetheless means little or no.